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Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have …
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What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel serves over…
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Pricing
Free
$0
Cloud
per month
Growth
$17
Cloud
per month
Enterprise
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Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://mixpanel.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Mixpanel for Fintechs - Short demo
YouTube
Split MixPanel Integration Demo
YouTube
Improving the patient experience: User behavior analytics for healthcare
YouTube
Inside Mixpanel: Live Demo + Q&A
YouTube
Mixpanel Engagement Analytics for Confluence - quick demo
YouTube
The Practical PM with Jaya Jha Episode 10: Retention in Mixpanel
YouTube
Product Details
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- Integrations
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- Tech Details
- Downloadables
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What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.
Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
For more information, visit: www.mixpanel.com
Mixpanel Features
- Supported: Insights
- Supported: Funnels
- Supported: Flows
- Supported: Explore
- Supported: Retention
- Supported: Impact
- Supported: Experiment Reporting
Mixpanel Screenshots
Mixpanel Videos
Watch our 11-minute demo video to see how Mixpanel helps companies measure what matters, make decisions fast, and build better products through data.
With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and re...
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Mixpanel Competitors
Mixpanel Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Mixpanel Downloadables
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 8.9.
The most common users of Mixpanel are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have found Mixpanel to be invaluable in improving team efficiency and promoting better organization among workgroups. The software's calendar scheduling and updating functionality has been highly successful in helping teams stay organized and on track. Additionally, Mixpanel's chat function seamlessly connects users with each other, making communication and collaboration effortless.
For some product teams, Mixpanel has been a go-to solution for product development. It allows them to improve funnel conversions and explore different user flow paths. With its sophisticated cohort analyses and retention graphs, Mixpanel aids in understanding user behavior patterns for iOS and Android apps. This data-driven approach empowers product teams to make informed decisions that enhance the overall user experience.
Marketing teams have also found great value in Mixpanel. They utilize the platform for website and mobile app analysis, A/B testing, and tracking user behavior. Mixpanel's ability to send targeted messages enables effective communication with the audience, leading to improved customer engagement. Moreover, Mixpanel's metrics provide insights into feature usefulness and lead generation, enabling marketing teams to optimize strategies and drive growth.
Sales teams rely on Mixpanel for more efficient client follow-up and comprehensive reporting. The software helps them track e-commerce platforms, analyze user behavior, and generate automated reports. By leveraging Mixpanel's data, sales managers are empowered to make data-based decisions that result in better client retention and enhanced customer satisfaction.
Mixpanel is not only used by specific departments but is widely adopted across entire organizations. Its interactive dashboard with real-time updates aids in debugging processes while providing valuable insights through predefined and customizable data sets. This allows different teams, such as marketing, tech product development, sales, and content creation, to gain quick insights into user behavior, engagement rates, conversion funnels, customer journeys, and more. Ultimately, Mixpanel facilitates data-driven decision-making and fosters a deeper understanding of customers, leading to improved business strategies and user experiences.
Users commonly recommend the following when it comes to using Mixpanel for analytics:
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Start with a small implementation: Implement Mixpanel as an MVP and allow a small team to use it before suggesting a full implementation. This approach helps understand the ease of use for end-users and ensures company growth.
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Cost-effective alternative for startups: Use Mixpanel as a cost-effective alternative for startups seeking event-level analytics. It's easy to draw funnels and understand user behavior, providing valuable insights for product improvement.
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Valuable insights and ease of use: Highly recommended for analysis, Mixpanel is easy to use and understand. It offers valuable insights into user journeys, making it a great addition to the analytics stack for marketers and product marketing teams. Users also suggest using Mixpanel for easily segmenting and filtering data.
Attribute Ratings
Reviews
(1-8 of 8)Companies can't remove reviews or game the system. Here's why
In our sales sector we use Mixpanel to carry out a more efficient and exhaustive follow-up of all our clients, how they are perceiving our product, and the actions they take regarding the service we offer. As a sales department, we need to prepare quite specific reports on a weekly basis to correct errors and create advance strategies. Mixpanel helps us with this. It helps us explore and delve into deeper characteristics that we are not seeing, evaluate the retention of our clients from our behavior as a company, and the impact that the product we offer has on their lives. It allows us to control, monitor, and analyze in detail each step that our clients take and their user experience, in order to evaluate our commercial funnel, which helps us to categorize and perfect them in a better way. With this, we obtain better results in our sales and in the image of our company in general.
- Excellent reports with diagrams, panels, and graphs that elaborate an exhaustive analysis of our commercial funnel, which allows us to segment potential clients and accurately evaluate the behavior and actions that our clients take.
- Personalization, it is always important to be able to adapt the work area where we work for greater comfort and development, Mixpanel helps us to adapt the board and workspace which makes everything much more comfortable.
- The participation of customers and their opinion is essential for us. It provides us with tools that help us segment customers, prioritize their recommendations, prioritize their tastes and stores all that vital information for our work performance.
- The interface is extensive and with wonderful features and tools; however, it can become overwhelming with so many options and a bit complicated to use each one of them.
- I would like it to be a little more accessible, the costs are somewhat high. Although we still pay for it because it is representative of our work, it would be great to have slightly cheaper access.
- With how complicated it can be to use and manage the interface correctly, we would like to be able to find more support material with which we can speed up learning and perfect our use of the tool.
March 04, 2022
Mixpanel: The Perfect Way to Understand Your Customer
I have been using Mixpanel at my organization for over 2 years. This product helps us manage cross-team dependencies and also helps us to understand our customers better. This comes in particularly handy during pandemic times in which our usage increased a lot. We were able to proceed with our works with little to no trouble and Mixpanel played a significant role in that.
- Gives extremely detailed analytics
- Good customer support
- Modern design
- Very steep learning curve
- Sometimes lags on slow internet
- High charge
Mixpanel is used by the entire organization. We work for an app startup and that’s the primary way that we track how users are using and engaging with our app. It’s also the main way to track how we’re acquiring new users--which ad campaigns they’re coming in through, etc.
- It’s robust and you can create a lot of different reports with it.
- It gives a lot of reporting options so you can visualize the data in different ways.
- It gives a ton of engagement data on users. You can see their full history with the app.
- Their support system is weak.
- Sometimes it’s overwhelming how many different properties there are that it makes it hard to know if you’re using the correct attributes to run a report.
- I don’t always trust the data in Mixpanel. There are discrepancies between its data and the data in our data warehouse.
March 05, 2018
Mixpanel - Don't Build an app without it.
We are using it in our six-person startup team. I know several other startup products are using it, and some of our established products are also looking at it. My team uses it to understand how our users are using our system. We instrument all major features. We also use it to measure our activation process. We are not using it for messaging of any sort (there are modules to send in-app and email messages).
- Great for behavioral analytics. It helps answer questions like: "how many unique users did X last week?" or "what percentage of users chose options A, B, or C for this process.
- The "live" view is awesome for keeping an eye on certain things. For example - release a new feature? Set up a live view filter to watch your users engage with that new feature. You can sometimes notice problems very quickly this way.
- Good visuals / graphs. Many options for choosing how you want to display or segment your data. Examples: linear, rolling log, etc. Can easily specify that you want Total, Avg, Unique or other counts.
- Very good, detailed support. I've never been disappointed by a response.
- The trigger based messaging system is sub-par and we don't use it. It may have improved in the last year, but we do all our messaging with Intercom and haven't looked back. The UI was clunky, and I recall that it was very difficult to create certain triggers. What you want is "when user does X+Y, but hasn't done Z, then send them a message". I recall that being very hard to set up and test.
- You can't create segments or tagged groups of users which you then use in analytic reports. This may be possible using their new Cohorts feature, but that is only available with Enterprise. What I want to be able to do is define a user segment who has done XYZ as "XYZ Group" and then filter my analytic and behavior reports by those segments. Huge gap (that may be solved by the Enterprise version, but this is way beyond our means).
January 23, 2018
How Mixpanel Fits into the Growth/Marketing Tech Stack
The entire company relied on data from Mixpanel to evaluate product feature adoption and to understand user flows. It was very useful to understand where users fell off during the onboarding phase and if users were successfully adopting new areas of the product. Many times people will assume high usage in areas of the product, but this made it very easy to argue the success of each feature release.
- Easily integrates with Segment which makes setting up event/people tracking very easy if you're already using Segment with other tools.
- Creating quick reports to share with your team is really easy and the visuals are nice looking. If you launch a new feature, you can quickly create a nice looking graph to share with your product team to let them know how things are going.
- The Live feed of events on each People profile is really cool if you need to drill into a user flow. Also, if you're not using FullStory, this live view is a great way to help users with issues since you'll know the exact set of events related to their issue.
- I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
- The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
- I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
May 24, 2017
Powerful but requires careful set up and use
Mixpanel is used by the customer success and customer support teams as well as the upper management of the corporation. The customer success team is utilizing to track the usage and engagement of the existing clients. The customer support team is mainly using the product to retrieve specific actions performed by users, in order to replicate bugs or pinpoint the root cause of issues. Upper management is using to drive engagement of the product and make decisions on how to evolve it based on the current usage.
- Handling thousands/millions of data points with ease, keeping track with historical usage data.
- Segmentation of existing user base.
- Funnels of module usage (very useful for free trial conversion of clients).
- Has a steep learning curve. It is a bit daunting to use at first unless you have dived into tutorials and you know exactly what you are looking for.
- JQL queries are very powerful and useful but lack documentation.
- The predict module seems very useful but requires precision and the correct data set up to provide accurate predictions.
March 13, 2015
Review of Mixpanel analytics @ WellnessFX
Score 10 out of 10
Vetted Review
Verified User
- Advanced segmentation
- Funnel analysis
- Cohort analysis
- Aggregate analytics over a time period of > 2 months.
- Cohort analysis/retention including same day/week conversions.
- Better explanations for data discrepancies when using client and server side implementation.
June 27, 2013
Use MixPanel for key conversion Improvements
Score 7 out of 10
Vetted Review
Verified User
- Tracking of events through their Javascript.
- Real-time dashboard of all the events that we wanted to track.
- Determining funnels and pageviews (although it's implied through the events I track).